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Luxury lifestyle firm moves to bigger premises in Northampton

Black Swan industrial unit on Cob Drive is soon to be taken over by luxury retailer the White Company.

Black Swan industrial unit on Cob Drive is soon to be taken over by luxury retailer the White Company.

Luxury lifestyle retailer The White Company has announced it is relocating to a new warehousing and distribution centre in Northampton.

The company is moving from Brackmills Industrial Estate to larger premises at Aviva Investor’s Swan Valley Distribution Park - also home to brewery giants Carlsberg - due to continued business expansion.

It has taken 191,114 sq ft of warehouse space on Cob Drive, on a 20-year lease, with a ten-year break.

The White Company specialises in supplying everyday luxuries for the home and began life as a 12-page mail order brochure.

Today it has more than 50 retail stores.

CFO for The White Company Phil Clarke, said: “The White Company has made a decision to relocate its existing premises within a five mile radius of its current location in order to protect the current distribution and contact centre teams and to demonstrate a real commitment to invest in our people in Northampton.”

Swan Valley is comprises 154,603 sq ft of warehousing space and 31,474 sq ft of offices on a self contained site of 8.2 acres.

Mike Green of Aviva Investors, said: “Swan Valley is one of our flagship distribution parks and we expected strong interest in this unit.”

The industrial estate now boasts an impressive list of tenants including major brands such as Carlsberg, Levi’s, Morrisons, Royal Mail, J Sainsbury and BMW.

The White Company is set to complete the move later in 2014.

 
 
 

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