Northampton Town Football Club still offer some of the best value season tickets in the country, but the most expensive day out in their league, according to an annual survey published today about the cost of watching the game.
The BBC Price of Football survey reveals the cheapest season ticket at the Cobblers costs £199, the joint fourth cheapest in League Two, and the same price as the cheapest ticket offered last season.
But the survey also shows a day out at Sixfields is the most expensive in the league at £29, which includes the price of a ticket, a programme, pie and a cup of tea. This price is up £2 from last year, when it was the fourth most expensive day out.
Fans can also buy a season ticket to watch Coventry City at Sixfields for less than a ticket to watch the Cobblers.
In League Two, only Hartlepool United (£150); Fleetwood Town (£179.50) and Accrington Stanley (£192) offer a cheaper season ticket, with Morecambe also offering one for £199.
And only four teams in higher leagues offer a season ticket at the same price, or lower than the Cobblers. They are League One’s Bradford City (£199) and Coventry City (£184), and Championship sides Huddersfield Town (£199) and Blackpool (£195.30).
The Cobblers rank slightly lower on the cost of a season ticket than last year, when they offered the second lowest-priced ticket in any of the top five English divisions.
For hungry and thirsty fans at Sixfields, a pie costs £3 and a cup of tea £2, the same as last year. The cheapest match day ticket is £21 and the most expensive is £22.
Gareth Willsher, head of media at Northampton Town, said: “For us it is about offering choice to supporters. Those who support us by renewing in January can take advantage of one of the cheapest season tickets in the country.
“As with everything, times are tough for League Two football clubs. We are a business, and we work hard to strike a balance of offering value for money to supporters, and generating the maximum income possible to strengthen the squad.
“It is a balancing act for every club at this level. In League Two we don’t get the television income the Premier League clubs do. We have to run ourselves as prudently and aggressively as possible.”
The survey showed average ticket prices across English football’s top four divisions have fallen by up to 2.4 per cent, and prices in four main categories have reduced for 2013-14.
The study ranks each club on eight costs – cheapest season ticket; most expensive season ticket; cheapest match-day ticket; most expensive match-day ticket; cheapest day out; cost of a programme; cost of a pie and cost of a cup of tea.