Blow for Carlsberg brewery in Northampton as Tesco begins cull of some big-name brands

Carlsberg, Northampton

Carlsberg, Northampton

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Northampton-based Carlsberg has had its lager and other products axed from all but 200 Tesco stores.

Tesco has confirmed the move as part of its review of deals with food and drink companies.

Carlsberg, Northampton

Carlsberg, Northampton

A spokeswoman for Tesco said: “We have taken the decision to discontinue a number of Carlsberg products in our stores and online.

“We will continue to offer customers a great range of beers, lagers and ciders.

“Colleagues in store will be on hand to offer assistance and suggest alternatives should customers find a product they used to buy is no longer available.”

The move is part of a Tesco campaign nicknamed ‘Project Reset’ where it revises deals with thousands of food and drink companies,

In March, it ‘delisted’ Kingsmill bread from stores and in July gave the same treatment to the added-sugar drinks Capri-Sun, Rubicon and Ribena.

A Carlsberg spokesman said: “We cannot comment on the specifics of our commercial agreements. However, we are aware of consumer disappointment in their reaction on social media to Tesco’s decision to reduce the number of Carlsberg brand products from their range.

“We’re confident that our recent investment in the brand makes it attractive to consumers and retailers.”

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