New logo launched to identify Northamptonshire food and drink
Bruce Littler, owner and brewer at Frog Island Brewery, with some of their real ales.
SHOPPERS will soon be able to spot Northamptonshire food and drink products at a glance as a new logo has been launched to promote the county’s produce.
The logo has been produced for the Northamptonshire’s food networking group Made In Northamptonshire which is a group for everyone in the food business in the county. The idea is that customers, especially those who want to buy local produce, can identify Northamptonshire foods more easily.
The logo was launched on the group’s first anniversary celebration at the Rose and Crown in Yardley Hastings, which won best pub or bar restaurant of the year in the Northamptonshire Food and Drink Awards.
It can be used by members of the organisation and it can go on products and promotional material and can be used by shops that sell Northamptonshire produce and restaurants and cafes that serve county-made food and drink.
The idea was welcomed by Jonathan Chaplin from The Village Orchard in Flore, whose Medium Apple Juice was a finalist in the Northamptonshire Food and Drink Awards in September.
He is planning to use the logo for the next batch of juice to be labelled.
He said: “I think it’s a great idea, we will be using the logo. More and more people are saying local food is really important, I suppose I would say that anyway, but really they are.
“It’s about knowing where it comes from and how it’s been treated and produced that is hasn’t done lots of food miles and come from far flung parts of the world. All those things are really important.
“So I think it’s a great thing. What the logo does is show people this is a local product. They don’t have to hunt through small print, it’s pretty clear and obvious and it’s a great little logo.”
The new logo has come at a good moment for the Whittlebury Brewery near Towcester. John Evans, who runs the brewery, said: “I’m just on the verge of redesigning my new promotional material and ale bottle labels and I shall certainly be very proud to use it.”
Mandy Littler of the Frog Island Brewery in St James Road, Northampton, has already started printing new labels to include the logo. She said: “I think it’s very good, it will strengthen the identity of local food. It comes off the back of the food and drink awards. It will highlight the fact that there’s a wide variety of food in the county.”
She got straight onto redesigning their beer labels with the new logo. She said: “I have been able to find a little bit of label space.
“We set out originally to supply only locally anyway we concentrate on a 30-mile radius of Northampton. We have always set out to produce local beer for local people. It’s quite important to us and it’s important people realise what local foods there are.
“There are people around that are very passionate about local foods and will actively seek them out.”
The Made In Northamptonshire group was set up by Rachel Mallows of The Mallows Company and the Northamptonshire Enterprise Partnership. Rachel said: “The desire to buy and support local has never been stronger but until now, unless you stared closely at an address on a product’s label, or knew that a restaurant sourced its ingredients locally, you might have no idea where it came from.
“We’re keen that our local food and drink businesses will wear their logo with pride and that it will help to promote them, not just within the county boundary but far and wide.”
The logo can be used for free by members of Made In Northamptonshire (MIN). They must contact The Mallows Company for approval. Stickers with the logo can also be bought from them. Membership of MIN is free and anyone from the food and drink sector can join. To become a MIN member and to apply for the logo, contact Rachel Mallows on 01933 664437 or email rachel@rachelmallows.com
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