Cheers! United announce new Budweiser deal
Published Date:
06 October 2008
Manchester United and Budweiser have announced the renewal of their sponsorship agreement until 2010.
The American beer brand have sponsored the Red Devils since 2002 in a deal which renews their position as United's official beer and also includes hospitality packages for promotional activities and digital on-field signage in both English and Mandarin, to satisfy the club's Chinese fan base.
Although the terms of the deal remain undisclosed, it continues the brand's involvement with the Premier League which dates back six years.
Manchester United chief executive David Gill said: "Budweiser is dedicated to football and has been a valuable partner to Manchester United.
"Budweiser's use of Manchester United for marketing activities has brought loyal followers closer than ever to the club and helped create many new Red Devils fans along the way.
"The club and, most importantly, our fans are pleased to have Budweiser's support."
The full article contains 152 words and appears in n/a newspaper.
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Last Updated:
06 October 2008 9:59 PM
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Source:
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Location:
Northampton
